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Selection of dedicated advertisement agency to advertise through QR code based mixed reality 2D/3D videos on seat back side in MSRTC Buses

Maharashtra State Road Transport Corporation » Central Office Mumbai » Planning and Marketing · Ref 2026_MSRTC_1278803_1
Roads & HighwaysServices / Manpower / O&MServices / Media / ManpowerWorks

Overview

Maharashtra State Road Transport Corporation has invited open tender bids for the work “Selection of dedicated advertisement agency to advertise through QR code based mixed reality 2D/3D videos on seat back side in MSRTC Buses” at Mumbai, Maharashtra. It is classified as Services / Manpower / O&M work, Services / Media / Manpower in nature, procured as a Works contract, carrying an estimated value of approximately ₹5 Cr (derived from the EMD, as the department did not publish it). Bids opened on 16 February 2026 and close on 26 May 2026; technical bids open on 29 May 2026. The earnest money deposit (EMD) is ₹10 Lakh, with a tender fee of ₹28,320. The tender reference is 2026_MSRTC_1278803_1.

Tender documents

Documents are mirrored from the NIC eProcure portal for reference. Live bidding and authoritative documents remain on the official portal.

Complete tender details

Classification (auto-derived, cited)
Sector
Services / Manpower / O&M · matched “advertis”
Work nature
Services / Media / Manpower · matched “advertis”
Funding scheme
— none detected —
Procurement type
Works
Tender value
≈ ₹5 Cr (derived from EMD)
Identification
Tender ID
2026_MSRTC_1278803_1
Tender Reference Number
ST/PM/MKT/01/2026
Title
Selection of dedicated advertisement agency to advertise through QR code based mixed reality 2D/3D videos on seat back side in MSRTC Buses
Organisation Chain
Maharashtra State Road Transport Corporation||Central Office Mumbai||Planning and Marketing
Commercials
EMD Amount in ₹
10,00,000
EMD Exemption Allowed
No
EMD Fee Type
fixed
Tender Fee in ₹
28,320
Tender Fee Exemption Allowed
No
Form Of Contract
Lump-sum
Contract Type
Tender
Payment Mode
Online
Process & eligibility
Tender Type
Open Tender
Tender Category
Services
No. of Covers
2
Bid Validity(Days)
180
Period Of Work(Days)
365
Allow Two Stage Bidding
No
Withdrawal Allowed
Yes
General Technical Evaluation Allowed
No
ItemWise Technical Evaluation Allowed
No
Should Allow NDA Tender
No
Allow Preferential Bidder
No
NDA/Pre Qualification
As per RFP
Timeline
Published Date
16-Feb-2026 02:30 PM
Document Download / Sale Start Date
16-Feb-2026 02:30 PM
Document Download / Sale End Date
26-May-2026 05:00 PM
Clarification Start Date
16-Feb-2026 02:30 PM
Clarification End Date
23-Feb-2026 05:00 PM
Bid Submission Start Date
16-Feb-2026 02:30 PM
Bid Submission End Date
26-May-2026 05:00 PM
Bid Opening Date
29-May-2026 12:00 PM
Location & meeting
Location
Mumbai central
Pincode
400008
Bid Opening Place
mumbai central
Pre Bid Meeting Place
MSRTC Central office Mumbai Central
Pre Bid Meeting Address
MSRTC Central Office, Mumbai Central, Mumbai-400008
Pre Bid Meeting Date
24-Feb-2026 11:00 AM
Inviting authority
Name
General Manager, Planning and Marketing
Address
General Manager, Planning and Marketing , MSRTC Central Office, Mumbai Central, Mumbai 400 008
Other captured fields
Work Description
Selection of dedicated advertisement agency to advertise through QR code based mixed reality 2D/3D videos on seat back side in MSRTC Buses
Product Category
Advertisement Services
NIT Document
S.No Document Name Description Document Size (in KB) 1 Tendernotice_1.pdf TenderNotice 730.33
Work Item Documents
S.No Document Type Document Name Description Document Size (in KB) 1 Tender Documents RFPQRcode.pdf RFP 1479.53 2 BOQ BOQ_2200095.xls BOQ 237.50

Frequently asked questions

What is this tender for?
Maharashtra State Road Transport Corporation has floated this tender for “Selection of dedicated advertisement agency to advertise through QR code based mixed reality 2D/3D videos on seat back side in MSRTC Buses”. It is Services / Manpower / O&M work, Services / Media / Manpower in nature.
What is the estimated value of this tender?
The value was not disclosed; based on the EMD it works out to approximately ₹5 Cr.
When is the last date to submit bids?
Bids close on 26 May 2026. The tender was published on 16 February 2026.
Which department issued this tender and where is the work?
It was issued by Maharashtra State Road Transport Corporation » Central Office Mumbai » Planning and Marketing. The work location is Mumbai, Maharashtra (PIN 400008).
What are the EMD and tender fee?
EMD is ₹10 Lakh; tender fee is ₹28,320. Form of contract: Lump-sum.
How do I download the tender documents and BoQ?
Open the “Tender documents” section above to download the NIT and any corrigenda for reference 2026_MSRTC_1278803_1. Bidding is done on the NIC eProcure portal.